Effective merchandising is dependent upon number of factors, such as the brand, market dynamics, retailers and the geographical considerations. Our services take all these factors into consideration before suggesting a flexible merchandising solution that caters to our clients’ needs. Merchandising solutions work flow are kept extremely simple and aligned with field personal intellect yet it is sophisticated enough to ensure all in store actions are 100% completed. The services may include continuity retail coverage, “speed to shelf” initiatives, stand-alone projects, planogram work or tailor-made solutions to address any specific requirements.

Our merchandising solution integrates key stakeholders in single loop decimating critical data and transforming it into actionable information.

Whether you want to measure Merchandising Excellence , Gauge Compliance Standards , run Trade Loyalty Programs or Track Competition. Our audit teams access best in class technology to collect, view and analyze real time information from stores; ranging from product availability, out of stocks, share of shelf, POS display, product & promotional compliance, competitor activity and pricing benchmarking.

Get real time market insights through data analytics using latest data visualization tools.

Our marketing knowledge and distribution expertise has been strengthened by the introduction of modern concepts complemented by state-of-the-art Management Information Systems for quicker and better decision making and prompt feedback. Our integrated sales & order booking system coupled with dynamic reporting modules puts sales team in full control of sales operations.

Field Coaching App is unique way of embodying the spirit of flaw execution with a strong focus to improve in store execution standards. The App is the key to accelerate and expand perfect stores to entire retail network through systematic data integration of sales team with distribution force. The real time data is available on Coaching App assisting field Manager to identify weak performers. It accentuates the training efforts to improve the competency level in the right areas.

Trade Tracker is a complete Eco system which integrates various layers across the hierarchy to drive corrective actions and induce problem solving capability. We have a sophisticated evaluation system that enables field supervisors and project managers to take corrective actions against red flags and simultaneously work on building capability.
The system is smart enough to drive priorities of field managers and supervisors to focus on capability building of workers who are falling behind.

Standardized Execution
Capability development to reinforce merchandizing principles
Adherence to the PJP set, with a target of making all calls as per the PJP
Regular data backed reviews and updates
On time Execution
Seamless Execution Ecosystem based on real time data collection in store and integration at multiple levels
Robust Performance Management -> Sharply defined KPIs

Due to fragmented trade the challenges faced by many companies are similar - incorrect shops profile leading to wrong product assortments, misleading numeric coverage due to ghost outlets, inefficient RTM resulting in under utilized distribution force.

Our Census Module can help you unlock the true potential of Trade. It helps businesses design effective RTM strategies, trade segmentation, channel profiling as per business needs, optimize distribution force routing and aligning trade strategies with respective volume potential. Census is the ideal solution which can be implemented in the existing work force empowering them to take control of trade.

We transform data into rich visuals for you to collect and organize so you can focus on what matters to you. Our decision support system helps our customers optimize their performance, increase their efficiency and improve productivity.

Interactive data visualizations using Tableau, Microsoft Power BI and custom build dashboards providing actionable reports which enables users to see the impactors effecting the trade. Based on our experience and track record, we are proud to say that our services help our clients stay ahead of the competition.